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SIL Forum for Language Fieldwork 2008-010
Reflections on identifying change-gates
Stark, John E.
In 1995 Everrett Rogers wrote Diffusion of Innovations. This is a landmark work, ably reviewed online by Greg Orr. As this article was written from an African village, Orr’s work, which I have as a download, serves as the primary source of Roger’s ideas—how a cultural outsider seeking to introduce change can identify and cooperate with the cultural insiders who can best introduce change into their community.
|Reflections on identifying change-gates|
|Keywords||adoption of an innovation; innovators; change-gate individuals; Culture change|