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SIL Forum for Language Fieldwork 2008-010

Reflections on identifying change-gates

Author  Stark, John E.
Abstract 

In 1995 Everrett Rogers wrote Diffusion of Innovations. This is a landmark work, ably reviewed online by Greg Orr. As this article was written from an African village, Orr’s work, which I have as a download, serves as the primary source of Roger’s ideas—how a cultural outsider seeking to introduce change can identify and cooperate with the cultural insiders who can best introduce change into their community.

  Reflections on identifying change-gates
Published  2008
Subjects  Anthropology
Culture change
Keywords  adoption of an innovation; innovators; change-gate individuals; Culture change