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Literature Promotion and Distribution—Quechua

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Language Attitudes

Common among Quechua adults is the belief that their language is second-class or too hard to read. Usually children haven't yet formed that belief. They simply buy an item, sit down, and start enjoying it, often to their teachers' surprise.

The two most popular items are a series of ten Fox Tale flyers that sell for a penny apiece and a series of 5 colored scripture flyers that sell for three cents apiece. Other popular items are the riddle books and a variety of low-priced folk tales. Understandably, some prices must be subsidized. The ladies have also been known to receive eggs in exchange for a book in order to get Quechua literature into Quechua hands!

Quechua Boy