Impermissible mixed metaphors are metaphors that conflict because they serve different purposes.
The argument-as-journey and argument-as-container metaphors serve different purposes. Argument-as-journey can address the “direction” of the argument and the argument-as-container can address the “amount of content” of the argument. The incompatibility of the ideas of “direction” and “amount” in the same sentence makes the following examples semantically impermissible:
Lakoff, G. and Johnson 1980 95
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